In 1969 Blue Heaven was established in Hong Kong. The company imported the best European crystal chandeliers and filled a void in the market for high quality and exceptional decorative lighting, by offering exquisite and bespoke chandeliers, handcrafted by artisans.
READ MORE ⌄By the 80s and 90s, Blue Heaven became a distinct brand among designers and homeowners in Hong Kong and Southeast Asia. In anticipation of the rapid growth of consumerism in China, the Chui family set their expansion sights on China and in 2000, the first Bao Xi Lai (meaning ‘Imperial Luxury’) showroom was opened in Shanghai to introduce the concept of luxury lighting of superior standards.
At the same time, Raymond Chui, second-generation owner and Managing Director, envisioned building a lifestyle brand that embodied crystals to enhance and elevate life. He saw this through creating timeless art pieces, brought to life by combining crystal, craftsmanship and light. His plan paved the way for Crystallize.Me – an overarching brand and company – that redefined the four traditional Chinese pillars of living – fashion, culinary arts, home and discovery.
Raymond created additional brands specialising in interior design (RayLiving and Venice Room), art (Bao Gallery), glass art and crystal ornaments (Jk•Blue) to complement the line of business and bring an architectural edge to any residential or commercial interior.
Today, the Crystallize.Me group has offices in Hong Kong, Beijing, Shanghai and Chengdu, China. Much of the company’s operational energy is directed to not being bound by tradition, and developing one-of-a-kind and innovative light pieces for corporations and designers alike. Equally integral to building the brand’s ethos for quality and trust is its dedication to service. Technical teams offer on-site installation and post purchase care advice to international clientele, while a procurement office in the United Kingdom provides customer support.
We are continually driven to enhance our light pieces through four key areas – design, materials, craftsmanship and new technology. In our processes, we strive to set high standards and are mindful of the ecological impact we make while adapting to evolving trends and creating light centric spaces. We also take pride in the service we offer, knowing the promise of care and quality strengthens the trust in our brand.
Blue Heaven opens in Hong Kong
Blue Heaven unveils six showrooms across Hong Kong with the sixth showroom coinciding with the company’s 30th anniversary
Bao Xi Lai (refer to Blue Heaven China in Mainland China) opens in Shanghai and marks the company’s entry into a rapidly developing Chinese market.
Bao Xi Lai opens in Cofco Plaza in Beijing, the city’s only luxury mall, which sells high-end imported products
– Jk·Blue and Jk·Royal open and are subsequently integrated. Their expansion covers Shanghai, Beijing and Hangzhou.
– The RayLiving brand is established
– Bao Xi Lai opens a representative office in Chengdu
– Crystallize.Me, a lifestyle brand, is established and opens a third representative office in Chengdu. The Bao Xi Lai brand is eliminated as part of the company’s restructuring process.
Logistic centres and a Bao Gallery open in Shanghai and Hong Kong
Crystallize.Me launches CAT.i energy efficient and specially designed LED lights to visually enhance chandeliers and other luxury light fixtures
The third Bao Gallery opens in Beijing
The Venice Room brand is launched
The Bao Gallery in Shanghai redefines its concept
A new Service Centre opens in Shanghai
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CLIENT
Shangri-La Hotel
YEARS
2016
BRAND
Blue Heaven
SERVICES
Maintenance
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CLIENT
Shell Group
YEARS
2018
BRAND
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SERVICES
Maintenance
